Roses are perfect for Libras, apparently . There is no point cutting corners here. As a completely new brand, we shifted towards ecommerce and started investing a lot of money into online marketing, which at the time wasn’t very widespread. Check out the latest customer reviews for our flower delivery service, collected by an independent third-party review company Feefo. Serenata Flowers started out in 2003, when the company bought two flower shops in London. If you look at Interflora, for instance, they operate a relay model in the way they sell. Office space costs are also high. Although our company was born in London, this is a very expensive city when it comes to paying IT staff. The biggest thing I changed is the operational structure. For example, if a delivery is late, customers contact us, they get a quick reply from customer service, and they receive a refund. What is Serenata Flowers’ business model? Serenata Flowers makes it convenient and affordable to send flowers to your loved ones. Do you agree with SerenataFlowers.com’s 4-star rating? 1,469. CEO of the Week: Damian Mifsud, CEO of QGen & KnowMeNow. Track your flower or gift delivery using a tracking code provided in your confirmation email. Serenata Flowers started out in 2003, when the company bought two flower shops in London. Office space costs are also high.In Malta, these expenses are less steep, which is why we have been here for the past four and a half years. Our company would never sell old flowers, because the business is built on our capability to retain customers. I shut these down in 2006, and we moved away from physical expansion onto an online model. What are you doing to make them more affordable? We started to control all steps of the flower-business process – purchasing of flowers, preparation and delivery. Serenata Flowers | 467 followers on LinkedIn. Before being sold, all flowers undergo a quality-control process. This is because the majority of these people prefer to work in the gaming industry. So customers place their order online, the flowers are then taken from our warehouse and delivered straight to the customer in the UK.We also have partner warehouses in the United States, Canada and Australia. In recent years, however, they have started to see the value of owning their own warehouse. Serenata Flowers started out in 2003, when the company bought two flower shops in London. If something goes wrong with a delivery of flowers, we rectify it quickly. Business Today speaks to Martin Johansson, managing director of Malta-based SerenataFlowers.com, the fifth largest flower company in the world. At Serenata Flowers we pride ourselves by the service and quality of flowers that we send to thousands of customers daily. Our customers feel that they get what they pay for, and for three consecutive years we were awarded the Gold Trusted Service Award from Feefo, an independent rating service that recognises businesses for the exceptional customer experience they deliver. Another challenge is that while Malta offers a flat 15% income tax scheme for highly qualified foreign persons who work in a company licensed by the Malta Financial Services Authority, this obviously does not apply to our industry. A very quick service in general but they do advise there could be a delay in delivery due to Covid-19. How is this different from other flower companies? As a completely new brand, we shifted towards ecommerce and started investing a lot of money into online marketing, which at the time wasn’t very widespread. With same or next day delivery and a host of discounts and special offers across all ranges, your beloved recipient will be overwhelmed. We also offer a range of Fair Trade flowers. This was a great way of gaining information on the flower industry. Going full-on into a new market is very costly, so we are focusing on the markets at home, and we are still going strong in the UK. Our company has its main flower warehouse in the United Kingdom, which receives daily deliveries of fresh flowers, which, when sold, are delivered directly to customers in Britain, hence cutting out the middleman. We also developed a really high customer retention rate. This was a great way of gaining information on the flower industry. I shut these down in 2006, and we moved away from physical expansion onto an online model. Our company has its main flower warehouse in the United Kingdom, which receives daily deliveries of fresh flowers, which, when sold, are delivered directly to customers in Britain, hence cutting out the middleman. This was a great way of gaining information on the flower industry. Although our company was born in London, this is a very expensive city when it comes to paying IT staff. This way our customers receive flowers that are a lot fresher than our rivals. In 2004, we launched a website - serenataflowers.com - and from then on we took a different approach from traditional flower companies such as Interflora and Euroflora. What is the biggest factor behind your high retention rate? At Serenata Flowers, an established British online florist, we are helping you turn everyday moments into memorable floral occasions full of joy and cheer thanks to fresh flowers. In 2004, we launched a website, and from then on we took a different approach from traditional flower companies such as Interflora and Euroflora. Why did you choose to base Serenata Flowers in Malta? ... (Based on 1884 reviews, 30 December - 06 January) Lynn Holman Swindon 31/12/2020. For this year’s Valentine’s Day, for instance, we saw a 15% increase in sale compared to 2018. Another challenge is that while Malta offers a flat 15% income tax scheme for highly qualified foreign persons who work in a company licensed by the Malta Financial Services Authority, this obviously does not apply to our industry. Our company would never sell old flowers, because the business is built on our capability to retain customers. ... Serenata Flowers is rated 3.54 based on 5,506 reviews For instance, we used things such as SEO (Search Engine Optimisation), and in this we were ahead of everyone else. My friend never received her flowers and I live in another country... Not worth the price or service. A florist told me that florists don’t like to deal with Serenata… Their contact florist in Madrid refused to deliver the flowers on the promised delivery date because he claimed (so Serenata said) that I had given a wrong phone number. We are growing every year. 3,397 talking about this. 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